©
2025
Rebrand
The Challenge
Granada CF required a launch film capable of presenting the official 24/25 kit as more than aproduct release. The objective was to translate performance, identity, and club heritage into acohesive cinematic narrative that resonated emotionally with supporters.The challenge was to balance athletic intensity with brand storytelling — creating a piece thathonored the club’s legacy while projecting strength and momentum for the new season.
Despite powerful 3D capabilities that artists loved, Cubekit's interface felt like it belonged in the early 2000s. The complexity that made it powerful also made it intimidating to newcomers, while established users were frustrated by inefficient workflows. The community was passionate but small, held back by barriers that had nothing to do with the underlying technology.
Plugin ecosystem
The Solution
We developed a high-end cinematic brand film that positioned the kit within a broader narrative ofmovement, pride, and belonging. Rather than treating the launch as a commercial reveal, the piecewas structured as an audiovisual journey connecting players, space, and supporters.Coordinated ground cinematography, dynamic aerial sequences, and choreographed motion wereused to reflect the physicality of the sport.
Subtle visual enhancements and controlled pacing elevated key moments, reinforcing emotional beats and amplifying the club’s visual identity. The result is a launch film that merges performance and storytelling — transforming a kit presentation into a statement of culture and ambition.
UI/UX
The Process
The production was designed as a full-scale cinematic workflow. Pre-production focused onnarrative structure, movement choreography, and visual continuity between scenes.Filming combined precision camera movement on the ground with aerial integration to capture bothintimacy and scale. Athletic timing and spatial blocking were carefully coordinated to maintainrhythm and authenticity.
In post-production, pacing, sound design, and selective visual refinements were calibrated to enhance emotional intensity without overpowering realism. Each element — from framing to final grade — was aligned to support the club’s identity and fan culture.
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