©
2024
Product Design
Product Design
The Challenge
Granaviva sought to present its winter activities in Grandvalira not as isolated attractions, but as acomplete alpine lifestyle experience. The objective was to communicate the emotional value of thedestination — blending sport, landscape, atmosphere, and hospitality into a unified narrative.
The challenge was to capture both the energy of winter sports and the serenity of the alpine environment within a single, immersive visual journey.
UX
Marketing website
The Solution
We developed a dynamic FPV-driven cinematic sequence designed to move fluidly through snowsports, natural surroundings, and experiential moments. Rather than fragmenting the activities intoseparate segments, the film connects skiing, snowboarding, mushing, and panoramic landscapesinto a continuous narrative flow.
A subtle holographic introduction establishes context and frames the destination before transitioning into a fully immersive visual experience. This opening layer situates the viewer while preserving the natural authenticity of the environment. The result communicates not only what visitors can do in Grandvalira, but what it feels like to live and move within the destination.
Design System
The Process
The project required careful environmental planning to balance speed, movement, and spatialawareness within snowy terrain. Route design and timing were mapped to ensure seamlesstransitions between high-energy action and atmospheric landscape moments.FPV operation was calibrated to adapt to varying slopes, altitude changes, and natural lightingconditions, preserving fluidity while maintaining safety and precision.
In post-production, pacing and sound design were refined to emphasize immersion. Visual enhancements were used selectively to frame the experience without overpowering the authenticity of the alpine setting. The final piece operates as a cohesive lifestyle narrative — connecting sport, environment, and emotion within a single cinematic journey
Latest projects