©
2024
Rebrand
The Challenge
Málaga City Hall required a visual piece capable of presenting its institutional identity in acontemporary and engaging format. The objective was to showcase the architectural significance ofthe space while communicating its civic role — without resorting to conventional, fragmentedcoverage.
The challenge was to create a narrative experience that felt immersive and fluid, while maintaining institutional clarity and visual precision.
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The Solution
We developed a continuous cinematic journey through the building, using FPV not as a technicaldisplay but as a storytelling device. The sequence connects key architectural spaces in a seamlessmovement, allowing the audience to experience the environment as a unified whole.Voiceover narration and carefully integrated 3D animated elements were layered into the sequenceto provide context and reinforce key messages — without disrupting visual continuity.
The result is an institutional film that balances architectural presence, narrative clarity, and contemporary visual language.
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The Process
The project required detailed spatial planning and route design to ensure smooth transitions betweeninterior volumes. Pre-visualization and on-site testing were conducted to define camera movement,timing, and integration points for digital overlays.During post-production, editing, sound design, and animated typography were preciselysynchronized to maintain rhythm and coherence. Each digital layer was designed to support thenarrative, not dominate it
From concept to final delivery, the project was executed as a unified workflow — ensuring consistency across production, post-production, and institutional messaging.
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